4 Famous Brands and their Rebranding Cost!
We all know giant multinationals and famous brands invest heavily in their brand identity design. But most of the time costs incurred are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. A complete rebranding includes changes to the logo design, package design, marketing campaigns and the cost incurred to expose the rebranding into the market.
As Visualizers/Branding experts, we ought to know how much do famous companies and brands spend on their brand identity design. When a company posts an outrageous figure for its corporate rebranding, people tend to become judgmental over the ridiculous price incurred. But branding is not all about designing a logo, there are other aspects of the branding process that need to be fulfilled in order to deliver a revamped identity. In the field of Branding/Visualizing , there are various tools that complete the branding process.
The logo and stationary design
Package and label design
Website Design
Designing the marketing campaign (Advertising, Billboards, Flyers, Girt Items)
These are the branding costs of 4 famous brands that were rebranded at a fairly excessive cost.